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It’s targeted.


No other advertising medium can get your message directly into buyers hands. Newspaper, radio and other mass advertising methods shotgun your message to a wide and sometimes uninterested audience. Direct mail hits the mark.


It’s personal.


With direct mail you can personalize your message and speak to your prospects and customers - directly appealing to their needs and interests. Using Variable Date (Personalized Marketing Practices), you'll have a powerful and effective marketing approach.


It’s flexible.


From postcards and brochures, to multi-page booklets and catalogs, direct mail is a perfect solution for getting your message to your customers. Create impressively designed color pieces or basic one or two color flyers; include discounted offers, or simple announcements. Direct mail provides flexibility.


It’s measurable.


Direct mail allows you to quickly measure the effectiveness of your advertising campaigns. Tracking responses and sales results is easy. This information gives you the knowledge to make adjustments and enhancements to your advertising campaigns. No other media choice can offer you this option.


It’s easy and cost-effective.


Direct mail is a powerful way for you to send your marketing message and special offers directly to the customers most likely to purchase your products or services.
 

Start smart with the right mailing list:


The first rule in successful direct mail marketing is choosing the right mailing list. Sending your advertisements to a list of recipients not meeting your general target market criteria is inefficient and costly.

Little Ol' Printshop can assist you with your B2B marketing and direct mail advertising campaigns. We maintain in-house and brokerage relationships to provide our customers the most up-to-date mailings lists possible. Numerous options are available when compiling a mailing list, such as;


  • Resident Lists
  • Business Owners
  • Home Value & Incomes
  • Employee Number
  • New Homeowners
  • By SIC
  • Affluent Households
  • Annual Sales
  • Renters
  • Key Contact
  • Year Purchased


Call or drop by and let us help you find a list meeting your marketing goals.



Direct Mail Works!

Direct Mail Benefits: